Kaya is among the most nostalgic bread spreads for me. There was at all times a jar of it in my fridge, and after I went off to school, having a plate of kaya and butter toast with my pals to begin the day was at all times a deal with for getting up early.
Corryn was aching for a very good Hainanese Kaya that wasn’t too candy and stayed true to its wealthy coconutty, caramelly flavour. Throughout her downtime because the pandemic put a pause to her profession, her kaya-making experiments led her to launching her personal enterprise, Quack Kaya.
When planes can’t fly
Corryn was a contract tour information, which meant her wage depended solely on whether or not or not she had a reserving. Evidently, there weren’t any jobs out there when the pandemic introduced journey to a grinding halt, and he or she couldn’t generate an earnings.
“Initially, I wasn’t too apprehensive as we’ve been by way of SARS earlier than and I assumed it will be related, so I additionally took it as a break to spend a while with the household,” Corryn instructed Vulcan Publish.
Staying optimistic, Corryn took this era as a possibility to take pleasure in some new hobbies—biking and images being probably the most impactful ones.
Nevertheless, because the pandemic stretched on, she realised COVID-19 was a lot extra extreme than SARS, and the concern began to settle in. “Now, I’m simply making an attempt to remain hopeful and discover a path that might work out,” she added.
She started brainstorming enterprise concepts like promoting luxurious items, however none of them actually felt proper for her.
Finally, she determined to attempt making kaya, seeing that she’s at all times had a connection to cooking and baking, and particularly beloved candy meals, a kaya enterprise simply clicked for Corryn. Thus, Quack Kaya was born in June 2021.
Cease planning and begin doing
Whereas the heavy pandan infusion in kayas available in the market at present is desired by many and makes up a attribute of Nyonya kaya, Corryn needed a distinct choice. She felt that there was a notable hole available in the market for good Hainanese kaya.
“That was one of many largest causes we determined to make our personal,” acknowledged Corryn.
Previous to promoting the kaya, R&D needed to happen. Hayley, who handles advertising and marketing and design because the daughter of the household and “most tech-savvy one in the home,” shared that their fridge was crammed to the brim with kaya of unimaginable flavours. Therefore, the inception of Quack Kaya’s matcha kaya variant.
Quack Kaya additionally differentiates itself through the use of duck eggs in its merchandise, which is much less frequent (in KL) however removed from a novel thought, in response to the workforce. “Duck eggs are thought-about considerably of a luxurious and including it to our kaya offers that added worth,” defined Corryn.
Duck eggs embody a richer flavour because of their yolk-to-white ratio which helps to make a creamier and fuller bodied kaya.
Mates and neighbours made up nearly all of their lab rats; the mother-daughter duo took all of their opinions very severely. As much as the purpose of pre-launch, anxiousness crammed them, questioning whether or not or not they need to’ve finished extra analysis earlier than they sought out paying prospects.
“However wanting again, a number of our enhancements couldn’t have been made if not for the truth that we truly began promoting. It’s merely not possible to think about each situation that may occur till you simply determine to cease planning and begin doing,” Hayley shared.
Setting costs proper
Priced at RM12.80 per jar (with out promotions), Quack Kaya’s merchandise can come off quite pricey, seeing that these from comfort shops value no less than half of that.
“We worth our merchandise excessive due to the time taken, packaging, costlier components, in addition to the brand new idea,” the workforce shared.
Not like factory-made kaya, Corryn makes her merchandise by hand and in small batches. This implies their manufacturing fee tends to solely produce as much as 20 jars of kaya each 2 hours.
Utilizing glass jars as their essential packaging is one other issue that racks up the associated fee, together with the duck eggs that are additionally costlier than rooster eggs.
“Except for that, our goal market can be youngsters and younger adults who don’t precisely view native meals as particular or enjoyable. By mixing in numerous flavours, we’re in a position to generate curiosity from a youthful crowd nevertheless it additionally generates value,” they shared.
All elements talked about are enterprise prices that add up, which doesn’t give Quack Kaya a excessive revenue margin ultimately. Despite that, the household has managed to promote about 140 jars of kaya which got here from a mix of each on-line and offline gross sales.
Corryn is making it her objective to finally open up her personal cafe with a novel idea she’s understanding in the meanwhile.
When the tourism business finally recovers from the pandemic, Corryn is setting sights on sustaining and rising Quack Kaya from being only a interest to an precise profession. That is particularly in order she has a household to take care of, the place Hayley might be going off to school quickly.
“But when, contact wooden, the enterprise doesn’t produce sufficient earnings, I must return to a day job,” shared Corryn.
- You’ll be able to study extra about Quack Kaya here.
- You’ll be able to examine extra startups we’ve coated here.
Featured Picture Credit score: Corryn Kum, founding father of Quack Kaya